Emerson Publications

Getting Started

Emerson Publications was created in 1989 as a way to market All They’ll Need to Know.

I took money from savings to have the books printed and then set out to market it. Being new at all of this, I didn’t realize how much it would cost to actually pay for “advertising,” but discovered that if I found the right people, I could get some publicity without paying for it.

Here’s one of the early articles which appeared in the Kansas City Star Magazine on March 5, 1989.




On the Road

All They’ll Need to Know is not only good for end-of-life situations. It’s a great tool for those who spend a great deal of time traveling. This article was written for Escapees Magazine.